DVD Sales - 300 Does Double Duty at Number One

DVD Sales - 300 Does Double Duty at Number One


The Numbers


August 30 ,2007


Despite a busy week for new releases, 300 was able to stay on top of the DVD sales chart. This should really surprise no one as it has been tough this year for any DVD to move more than 1 million units in a single week, and with first week sales of more than 5 million units, even a sharp drop-off would leave 300 in first place. And it did have a sharp drop-off, down more than 70% to 1.50 million units sold this week for a total of 6.60 million after two. This works out to $149.82 million in total sales, which is close to the film's entire theatrical haul.



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